Launched in 2016 by Andrea Harisch and Angelika Paschbeck, the label an an londree represents brightly colored, luxurious and sustainable fashion. Based in Kitzbühel in Austria the founders in love with handcrafting charaterized from small details and pure materials like silk or cashmere have created the name of the brand inpsiring from the beginning of their name and the term londree which means clothing. The wonderful result of today is also thanks to the background of the designers: Andrea Harisch worked in advertising and luxury hotel-business, Angelika Paschbeck studied fashion design, worked as a designer for several luxury brands and did the handmade collection PASCHBECK FUMMEL+KRAM in the past. an an londree is characterized by romantic and comfortable silhouette-lines, available in various handmade fabrics, designed exclusively for the brand. They products have loving details such as hand-embroidered silk labels, hand-crocheted or embroidered edges and seams. The SS20 collection is made by Silk Crepe, a fabric very easy to wash that needs almost no ironing. It is the perfect luxury fabric for travelling. I discovered their dresses in a very nice shop in Bolzano “Victorienne” and I was fall in love with the wonderful and never seen prints, the gorgeous colors, the so elegant fabrics. an an londree is a dreamy brand who produce in the full respect of the environment and the workers rights.
Your brand is very elegant, full of colors and beautiful hand made fabrics. What are the elements that inspire your collections?
We are inspired by almost everything, traveling, art, daily life… We develop our handcraft techniques in coordination with our manufacturer team.
Where do you produce?
Our main manufacturer is in the North of India but we produce also in Germany. We work with certified, family owned manufacturers. We have become good friends with our local partners and we work very closely together.
What role do you think craftsmanship has in this historical period full of consumerism and wholesale production?
Our anti-industrial approach promotes exclusive craftsmanship for a unique fashion. For the production of every single meter of fabric, time and careful artistry/handicraft are needed. Our designs are created with enormous attention to detail. All items are hand printed (hand screen print) and edges or seams are finished with delicate hand embroidery or hand crochet. Many people work on one item until it is finished. We believe we need more of handcraft. More “normal” and “real“ things. We want to create items without expiration dates, items for life. We try to avoid all kinds of sales or seasonal discounts. We think good handcraft must be supported and should not be replaced by just cheap alternatives.
How are you able to bring out your creativity and what’s for you creativity?
We really try to develop items we like. Creativity comes from deep inside. We combine creativity with our fashion tastes in coming up with unique pieces. Creativity is also a kind of freedom – allowing you not to be afraid of trying something new.
Which is your commitment with sustainability?
Our manufacturer is running an own printing unit for hand screen print, for hand embroidery and hand crochet work. They just work exclusively for 3 clients: Two luxury clients from Switzerland and us. The colors they use are AZO free (fabrics that do not contain azo dyes and heavy metals that are harmful to the skin, ed) and of best quality. All our labels and detail-work are HAND MADE. Our zero-waste policy is about that We think sustainable and use remaining collection fabrics for our accessories. Every single meter of our exclusively designed textiles is utilized. During the year we develop all kind of accessories (like cosmetic bags, silk belts, pencil bags…) where we use the left-over fabrics from production. We avoid all kind of plastic wrapping and our packaging bags are made of bioplastics, which are compostable.